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eos Launches The First Wax-Free Lip Balm

It's called Crystal.

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By: Marie Redding

Senior Editor, Rodman Media


eos Products says it has launched the first wax-free lip balm, and it looks transparent. It contains nourishing oils “for weightless hydration,” the brand states.

eos Crystal is sold at the major retailers that sell eos in the U.S., including Walmart and Walgreens.  

“We strive to continually elevate the lip care category,” said eos Products’ VP of Marketing, Nancy Chan.  “Crystal’s wax-free formula is the biggest lip care breakthrough since the launch of our original sphere.”

Chan continues, “Crystal’s weightless hydration represents the next generation of lip care.” The nourishing oils on the ingredient list include avocado and coconut.

Dr. Mike Wong, executive vice president of Research and Development, eos Products, adds, “We have done rigorous testing on Crystal and we’ve created an exceptional formula. We sought out the highest quality natural and organic oils and after years of development, the final product delivers superlative hydration without any heavy feeling on the lips.”

The new balm has an elevated, pearlized-finish, with a pyramidal shaped package that comes in pink, which is Vanilla Orchid flavor, and yellow, which is Light HIbiscus Peach.

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